For the first time ever, Agencies, Brands and Broadcasters can now fully track and measure
engagement with their TV audience - quickly, simply, and effectively.
Imagine powerful back-end analytics - comparable to what you get with online media -
generated by your TV viewers and their activity. Know precisely when and where each active
viewer engaged with your message, and direct their post-click experience to be most
relevant and actionable based on that data.
This is a whole new way to bridge the gap between broadcast media and mobile devices,
in real time.